While some of these strategies may help grow your company, they're not replacements for what you can accomplish with a full-fledged website presence online. Here are some reasons why every business should have an online home in 2022.
Websites are Now Easy to Create
About a decade ago, you would be required to know how to use code languages such as HTML and CSS to create and maintain your own website. Fast forward to 2022, various platforms have made it easier than ever to build a professional website.
For instance, with a drag and drop website builder, all you need is an innovative idea and a good internet connection. In fact, some of these platforms include prewritten marketing copies to help you publish compelling content for search engines.
What's more, these tools won't charge you anything to build your first site. If you want more from your website, such as e-commerce features, you can do so at any time without starting over from scratch.
A Great Website Sells by Improving Conversion Rates
Did you know that using better-designed websites can increase conversion rates by as much as 50%? That's significant when you consider that even a 10% improvement on your conversion rate can increase your sales by 5-10%.
Businesses now realize that investing time and money into creating a significant web presence is well worth it for their bottom line. So, don't just be the only one still doubting the power of websites. Create one and work on making it outstanding. Your future self will thank you.
Businesses must be engaging and responsive with their customers to compete for market share in today's world. Your website is an extension of your business brand. It must be as dynamic as possible to provide your visitors with everything they need while still aesthetically pleasing.
A website allows you to bring your customers closer. It enables them to access your services whenever they need them. So, it can be more convenient than physical shops or even brick-and-mortar stores.
Having a responsive and user-friendly site with valuable content will keep your users engaged and return for more information. After all, who wants to go through several emails just to reach someone when there's an email address on every page of their favorite website?
Inbound Marketing Works Better with Websites
Creating inbound marketing campaigns for small and mid-sized businesses is a powerful way to attract new clients from their own website traffic. These campaigns can include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more.
However, no matter how your company markets its products or services online, you'll need one thing: a website. An online presence with your own custom URL is the entry point for anyone searching for your brand. Without one, potential clients could land on other people's sites with branded keywords that match their searches.
Social Media Marketing Will Still Need to Drive Visitors to Your Site
With social media growing every day and new apps popping up, you might begin to think that the website era is coming to an end. This is not going to happen any time soon. Even with the growing number of people using Facebook, Twitter, Instagram, and other platforms, a professional website will always remain a central force.
Think about it every time you find information about a new product. Do you start your search on social media? Many people will head to Google before jumping to other online platforms to learn more about a brand.
A Website Improves Your Professionalism
In today's competitive market, having a website for your business makes you appear more credible and legitimate. 86 percent of consumers will be comfortable buying products from an organization with a website than from companies with social media platforms alone.
A website helps you stand out from your competitors by showcasing your products or services' skills, experience, and value. Potential clients won't waste time finding referrals or recommendations since they can see all that on your site from other clients.
People Can Easily Locate the Physical Location of Your Business from Your Website
Direction is significant when you offer services that may need people to meet you in person. With Google Maps, it's easier to direct people to your business by embedding a map onto your web page. This may also be important if you're planning to host an event.
Despite the growing trends, websites still have a place in 2022. Having a professional and responsive site seems more prominent than before. If you want to appear authentic among your consumers and double your sales, you should create an effective website marketing strategy.